Adidas unleashed new campaign for their new product ADIDAS BOOST shoes

1000s of special energy capsules are melted together into one midsole that will change your run forever. The black and yellow Energy Boost is designed to show off the high energy return and the extremely soft cushioning. When you try this trainer on, you'll know your way of running has changed for good. The Energy Boost is the first running shoe that is equipped with the revolutionary BOOST™ technology, but it will not be the last. This is only the start of the running revolution...

“The great thing about the Energy Boost is that you have an instant wow effect when you try it on." - Boost Designer

Hi-tech and high hopes: The Boost shoe was three years in development and uses new 'energy capsule' technology to give the midsole of the shoe unprecedented bounce