Sneakers went international in 1924. That’s when a German man named Adi Dassler created a sneaker that he named after himself: Adidas. This brand became the most popular athletic shoe in the world. Track star Jessie Owens wore Adidas when he won four gold medals at the 1936 Olympics. Adi’s brother Rudi started up another famous sports shoe company: Puma.
During the first half of the 20th century, sports shoes were worn mostly to play sports. But in the 1950s, kids began wearing them as fashion statements. Even more teens followed the fad after seeing James Dean in sneakers in the popular movie Rebel Without a Cause.
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